We Got Game – E3 Impressions
Let the politics begin!! E3 has once again been termed a dismal failure by most of the gamers and industry execs who attended. Ubisoft North America president Laurent Detoc and Electronic Arts CEO John Riccitiello were especially critical, recently commenting in the San Francisco Chronicle last week.
Riccitiello told the Chronicle, “I hate E3 like this. Either we need to go back to the old E3 or we’ll have to have our own private events.” That statement was echoed by many companies. Wedbush Morgan Securities analyst Michael Pachter wasn’t as diplomatic as he bluntly stated that E3, as it stands now, is “headed for extinction” unless console makers and publishers realize most people don’t care about the event in it’s current form and massive changes must be made.
Electronic Software Association (ESA) is not adverse to changing the dynamics of E3. The show drew moe than 60,000 attendees in 2006 and was then downsized to approximately 5,000 invite-only attendees and moved from the Los Angeles Convention Center to Santa Monica the next year. This year, ESA returned E3 to the LACC but still kept the attendee levels down to the Santa Monica number.
The ESA Board will meet and discuss what changes need to be inplemented. ESA has also announced there will be a 2009 E3.